BMW is also one of the giants in the classic scene. It’s scarcely believable: the white-blue premium brand was represented in more than 300 classic events worldwide last year. No wonder: The Munich group also has a magnificent history. Therefore it was only natural that Norbert Knerr, the BMW Group’s Head of Historic Motorsport, wanted to look at the former Jägermeister racing cars at ’72STAGPOWER. Jägermeister was the Munich company’s partner for a number of years. March BMW, BMW M3, BMW 320 Group 5, BMW 3.0 CSL, BMW M1 and BMW 318 – they were all on the starting grid in orange livery in days gone by.
Norbert Knerr (BMW’s Head of Classic Brand Management) was full of praise for what he saw in Braunschweig. It is possible that ’72STAGPOWER and BMW will send a joint deputation to one or other event at some time in the future.
Author: Eckhard Schimpf